Northern California

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Northern California

Northern California (colloquially known as NorCal) is the northern portion of the U.S. state of California. Spanning the state’s northernmost 48 counties[1][2] its main population centers include the San Francisco Bay Area (anchored by the cities of San Jose, San Francisco, and Oakland), the Greater Sacramento area (anchored by the state capital Sacramento), and the Metropolitan Fresno area (anchored by the city of Fresno). Northern California also contains redwood forests, along with the Sierra Nevada, including Yosemite Valley and part of Lake Tahoe, Mount Shasta (the second-highest peak in the Cascade Range after Mount Rainier in Washington), and most of the Central Valley, one of the world’s most productive agricultural regions.

The 48-county definition is not used for the Northern California Megaregion, one of the 11 megaregions of the United States. The megaregion’s area is instead defined from Metropolitan Fresno north to Greater Sacramento, and from the Bay Area east across Nevada state line to encompass the entire Lake Tahoe-Reno area.

Native Americans arrived in northern California at least as early as 8,000 to 5,000 BC and perhaps even much earlier, and successive waves of arrivals led to one of the most densely populated areas of pre-Columbian North America. The arrival of European explorers from the early 16th to the mid-18th centuries did not establish European settlements in northern California. In 1770, the Spanish mission at Monterey was the first European settlement in the area, followed by other missions along the coast—eventually extending as far north as Sonoma County.

Description

Northern California is not a formal geographic designation. California’s north-south midway division is around 39° latitude, near the level of San Francisco. Popularly, though, “Northern California” usually refers to the state’s northernmost 48 counties. Because of California’s large size and diverse geography, the state can be subdivided in other ways as well. For example, the Central Valley is a region that is distinct both culturally and topographically from coastal California, though in northern versus southern California divisions, the Sacramento Valley and most of the San Joaquin Valley are usually placed in northern California.

The state is often considered as having an additional division north of the urban areas of the San Francisco Bay Area and Sacramento metropolitan areas. Extreme northern residents have felt under-represented in state government and in 1941 attempted to form a new state with southwestern Oregon to be called Jefferson, or more recently to introduce legislation to split California into two or three states. The coastal area north of the Bay Area is referred to as the North Coast, while the interior region north of Sacramento is referred by locals as the Northstate.

Northern California is the name of a proposed new state on the 2018 California ballot created by splitting the existing state into three parts.

Significance

Since the events of the California Gold Rush, Northern California has been a leader on the world’s economic, scientific, and cultural stages. From the development of gold mining techniques and logging practices in the 19th century that were later adopted around the world, to the development of world-famous and online business models (such as Apple, Hewlett-Packard, Google, Yahoo!, and eBay), northern California has been at the forefront of new ways of doing business. In science, advances range from being the first to isolate and name fourteen transuranic chemical elements, to breakthroughs in microchip technology. Cultural contributions include the works of Ansel Adams, George Lucas, and Clint Eastwood, as well as beatniks, the Summer of Love, winemaking, the cradle of the international environmental movement, and the open, casual workplace first popularized in the Silicon Valley dot-com boom and now widely in use around the world. Other examples of innovation across diverse fields range from Genentech (development and commercialization of genetic engineering) to CrossFit as a pioneer in extreme human fitness and training. It is also home to one of the largest Air Force Bases on the West Coast, and the largest of California, Travis Air Force Base.

Cities

Northern California’s largest metropolitan area is the San Francisco Bay Area which includes the cities of San Francisco, San Jose, Oakland, and their many suburbs. In recent years the Bay Area has drawn more commuters from as far as Central Valley cities such as Sacramento, Stockton, Fresno, Turlock and Modesto. With expanding development in all these areas, the San Francisco Bay Area, Monterey Bay Area, and central part of the Central Valley and Sierra Nevada foothills may now be viewed as part of a single megalopolis. The 2010 U.S. Census showed that the Bay Area grew at a faster rate than the Greater Los Angeles Area while Greater Sacramento had the largest growth rate of any metropolitan area in California.

The state’s larger inland cities are considered part of Northern California in cases when the state is divided into two parts. Important cities in the region not in major metropolitan areas include Eureka on the far North Coast, Redding, at the northern end of the Central Valley, Chico, and Yuba City in the mid-north of the Valley, as well as Fresno and Visalia on the southern end. Though smaller in every case except for Fresno than the larger cities of the vast region, these smaller regional centers are often of historical, and perhaps inflated economic importance for their respective size, due to their locations, which are primarily rural or otherwise isolated.


San Francisco, the second most populated city in Northern California and the leading economic center of the San Francisco Bay Area, its most populous metropolitan area (4.7 million residents) and the 14th largest in the United States.


Oakland, the center of Northern California’s African American community.


Sacramento, The capital city of California and the principal city of the Sacramento metropolitan area (2.5 million residents).


San Jose, the most populous city in Northern California and tenth largest in the United States, is the center of Silicon Valley, the preeminent region for technology in the US (1.9 million residents).


Downtown Fresno, third most populated city in northern California and fifth in California, from Chuckchansi Park

History

Historical events to 1847

Inhabited for millennia by Native Americans, from the Shasta tribe in the north, to the Miwoks in the central coast and Sierra Nevada, to the Yokuts of the southern Central Valley, northern California was among the most densely populated areas of pre-Columbian North America.

European explorers

The first European to explore the coast was Juan Rodríguez Cabrillo, sailing for the Spanish Crown; in 1542, Cabrillo’s expedition sailed perhaps as far north as the Rogue River in today’s Oregon. Beginning in 1565, the Spanish Manila galleons crossed the Pacific Ocean from Mexico to the Spanish Philippines, with silver and gemstones from Mexico. The Manila galleons returned across the northern Pacific, and reached North America usually off the coast of northern California, and then continued south with their Asian trade goods to Mexico.

In 1579, northern California was visited by the English explorer Sir Francis Drake who landed north of today’s San Francisco and claimed the area for England. In 1602, the Spaniard Sebastián Vizcaíno explored California’s coast as far north as Monterey Bay, where he went ashore. Other Spanish explorers sailed along the coast of northern California for the next 150 years, but no settlements were established.

Spanish era

The first European inhabitants were Spanish missionaries, who built missions along the California coast. The mission at Monterey was first established in 1770, and at San Francisco in 1776. In all, ten missions stretched along the coast from Sonoma to Monterey (and still more missions to the southern tip of Baja California). In 1786, the French signaled their interest in the northern California area by sending a voyage of exploration to Monterey.

The first twenty years of the 19th century continued the colonization of the northern California coast by Spain. By 1820, Spanish influence extended inland approximately 25 to 50 miles (80 km) from the missions. Outside of this zone, perhaps 200,000 to 250,000 Native Americans continued to lead traditional lives. The Adams-Onís Treaty, signed in 1819 between Spain and the young United States, set the northern boundary of the Spanish claims at the 42nd parallel, effectively creating today’s northern boundary of northern California.

Russian presence

Russians, from Alaska, were moving down the coast, and in 1812 established Fort Ross, a fur trading outpost on the coast of today’s Sonoma County. Fort Ross was the southernmost point of expansion, meeting the Spanish northern expansion some 70 miles (113 km) north of San Francisco. In 1841, as the American presence in northern California began to increase and politics began to change the region, a deal was made with John Sutter and the Russians abandoned their northern California settlements.

Mexican era

After Mexico gained independence from Spain in 1821, Mexico continued Spain’s missions and settlements in northern California as well as Spain’s territorial claims. The Mexican Californios (Spanish-speaking Californians) in these settlements primarily traded cattle hides and tallow with American and European merchant vessels.

In 1825, the Hudson’s Bay Company established a major trading post just north of today’s Portland, Oregon. British fur trappers and hunters then used the Siskiyou Trail to travel throughout northern California. The leader of a further French scientific expedition to northern California, Eugene Duflot de Mofras, wrote in 1840 “…it is evident that California will belong to whatever nation chooses to send there a man-of-war and two hundred men.”:260 By the 1830s, a significant number of non-Californios had immigrated to northern California. Chief among these was John Sutter, a European immigrant from Switzerland, who was granted 48,827 acres (197.60 km2) centered on the area of today’s Sacramento.

American interest

American trappers began entering northern California in the 1830s.[9]:263–4 In 1834, American visionary Ewing Young led a herd of horses and mules over the Siskiyou Trail from missions in northern California to British and American settlements in Oregon. Although a small number of American traders and trappers had lived in northern California since the early 1830s, the first organized overland party of American immigrants to arrive in northern California was the Bartleson-Bidwell Party of 1841 via the new California Trail.[9]:263–273 Also in 1841, an overland exploratory party of the United States Exploring Expedition came down the Siskiyou Trail from the Pacific Northwest. In 1846, the Donner Party earned notoriety as they struggled to enter northern California.

Californian independence and beginning of United States era

When the Mexican–American War was declared on May 13, 1846, it took almost two months (mid-July 1846) for word to get to California. On June 14, 1846, some 30 non-Mexican settlers, mostly Americans, staged a revolt and seized the small Mexican garrison in Sonoma. They raised the “Bear Flag” of the California Republic over Sonoma. The “Bear Flag Republic” lasted only 26 days, until the U.S. Army, led by John Frémont, took over on July 9.[11] The California state flag today is based on this original Bear Flag, and continues to contain the words “California Republic.”

Commodore John Drake Sloat ordered his naval forces to occupy Yerba Buena (present San Francisco) on July 7 and within days American forces controlled San Francisco, Sonoma, and Sutter’s Fort in Sacramento.[11] The treaty ending the Mexican–American War was signed on February 2, 1848, and Mexico formally ceded Alta California (including all of present-day northern California) to the United States.

Gold Rush and California statehood

The California Gold Rush took place almost exclusively in northern California from 1848–1855. It began on January 24, 1848, when gold was discovered at Sutter’s Mill in Coloma.[12] News of the discovery soon spread, resulting in some 300,000 people coming to California from the rest of the United States and abroad. San Francisco grew from a tiny hamlet of tents to a boomtown, and roads, churches, schools and other towns were built. New methods of transportation developed as steamships came into regular service and railroads were built. However, the Gold Rush also had negative effects: Native Americans were attacked and pushed off traditional lands, the native oyster species became overharvested and nearly wiped out all the way into the Pacific Northwest, and gold mining caused environmental harm.

The Gold Rush also increased pressure to make California a U.S. state. Pro-slavery politicians initially attempted to permanently divide northern and southern California at 36 degrees, 30 minutes, the line of the Missouri Compromise. But instead, the passing of the Compromise of 1850 enabled California to be admitted to the Union as a free state.

Population and agricultural expansion (1855–1899)

The decades following the Gold Rush brought dramatic expansion to northern California, both in population and economically – particularly in agriculture. The completion of the First Transcontinental Railroad in 1869, with its terminus in Sacramento, meant that northern California’s agricultural produce (and some manufactured goods) could now be shipped economically to the rest of the United States. In return, immigrants from the rest of the United States (and Europe) could comfortably come to northern California. A network of railroads spread throughout northern California, and in 1887, a rail link was completed to the Pacific Northwest. Almost all of these railways came under the control of the Southern Pacific Railroad, headquartered in San Francisco, and San Francisco continued as a financial and cultural center.

Substantial tensions during this era included nativist sentiments (primarily against Chinese immigrants), tensions between the increasing power of the Southern Pacific Railroad and small farmers, and the beginnings of the labor union movement.

Economy

Northern California’s economy is noted for being the de facto world leader in industries such as high technology (software, semiconductor/micro-electronics, biotechnology and medical devices/instruments), as well as being known for clean power, biomedical, government, and finance. Other significant industries include tourism, shipping, manufacturing, and agriculture. Its economy is diverse, though more concentrated in high technology, and subject to the whims of venture capital than any other major regional economy in the nation especially within Silicon Valley, and less dependent on oil and residential housing than Southern California. It is home to the state capital, as well as several Western United States regional offices in San Francisco, such as the Federal Reserve and 9th Circuit Court.

Climate

Northern California has warm or mild to cold climate, in which the Sierra gets snow in the late fall through winter and occasionally into spring. Summers are mild along the coast and generally warm and dry, while winters are cool and usually wet. The high temperatures range from 50s to 30s in the winters while summers temperature range is 90s to 60s or 50s, with highs well into the 100s for the Sacramento region. Snow covers the mountains (generally above 3000 feet) in mid January through February. Fog occurs infrequently or occurs normally in the west and coast, especially in the summer, creating some of the coolest summer conditions in North America.

Population

The population of the forty-eight counties of northern California has shown a steady increase over the years.[13][14] The 1850 census almost certainly undercounted the population of the area, especially undercounting a still substantial Native American population.[citation needed]

The largest percentage increase outside the Gold Rush era (51%) came in the decade of the 1940s, as the area was the destination of many post-War veterans and their families, attracted by the greatly expanding industrial base and (often) by their time stationed in northern California during World War II. The largest absolute increase occurred during the decade of the 1980s (over 2.1 million person increase), attracted to job opportunities in part by the expansion taking place in Silicon Valley and the Cold War era expansion of the defense industry. The 2010 U.S. Census revealed that northern California grew at a faster rate than Southern California in the 2000s with a rate slightly higher than the state average.

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DigiMarCon Silicon Valley - Inquiries

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Got questions? We have answers…

This page will answer many of the questions you may have about DigiMarCon Silicon Valley 2020.

 


When and where is the DigiMarCon Silicon Valley 2020 Conference?

DigiMarCon Silicon Valley 2020 takes place from June 3rd to 4th, 2020 at the San Francisco Airport Marriott Waterfront Hotel in San Francisco, California. Click here for travel details.

San Francisco Airport Marriott Waterfront Hotel Address:
888 Howard St
San Francisco, CA 94103
United States

Location:

  • 20 minutes from Silicon Valley International Airport
  • Direct access to a magnificent California beach
  • Short walk to Santa Monica Pier, cliff-top Palisades Park, and trendy Third Street Promenade
  • Minutes from Beverly Hills, Century City and West L.A.


Directions:

 

From San Francisco International Airport:

  • Take US-101 N to 6th St in San Francisco. Take exit 57 from I-280 N
  • Head north-west on US-101 N
  • Use the right 2 lanes to take exit 430A towards Downtown SF
  • Merge onto I-280 N
  • Use the right 2 lanes to take exit 57 for Sixth Street
  • Take Bryant St and 3rd St to Howard St
  • Continue onto 6th St
  • Turn right onto Bryant St
  • Use the left 2 lanes to turn left onto 3rd St
  • Turn left onto Howard St

From Oakland International Airport:

  • Get on I-880 N from 98th Ave
  • Head south on Ron Cowan Pkwy towards John Glenn Dr
  • Use the left 2 lanes to turn left onto the slip road to Interstate 880/Downtown Oakland
  • Merge onto Bessie Coleman Dr
  • Keep left to continue on 98th Ave
  • Use the right 2 lanes to take the Interstate 880 N slip road to Downtown/Oakland
  • Continue on I-880 N. Take I-80 W to Fremont St in San Francisco. Take exit 2C from I-80 W
  • Merge onto I-880 N
  • Use the left 3 lanes to take the Interstate 80 W exit towards San Francisco
  • Keep left at the fork and merge onto I-80 W
  • Use the right 2 lanes to take exit 2C to merge onto Fremont St
  • Drive to Howard St
  • Use the left lane to merge onto Fremont St
  • Turn left onto Howard St

From San Jose International Airport:

  • Get on I-880 S from Airport Blvd
  • Head south-east on Terminal Dr
  • Use the right 2 lanes to turn slightly right to stay on Terminal Dr
  • Use the left 2 lanes to turn slightly left towards Airport Blvd
  • Continue onto Airport Blvd
  • Use the right 2 lanes to turn slightly right towards Airport Blvd
  • Continue onto Airport Blvd
  • Merge onto I-880 S via the ramp on the left to Santa Cruz
  • Take I-280 N and US-101 N to Bryant St in San Francisco. Take exit 2 from I-80 E
  • Merge onto I-880 S
  • Take exit 1B to merge onto I-280 N towards San Francisco
  • Use the right 2 lanes to take exit 43B for I-380 E towards San Francisco International Airport
  • Continue onto I-380 E
  • Use the left lanes to take exit 6B-7 to merge onto US-101 N towards San Francisco
  • Keep right at the fork to continue on I-80 E, follow signs for Bay Bridge/Interstate 80
  • Use the 2nd from the right lane to take exit 2 for Fourth Street
  • Take 3rd St to Howard St
  • Use the left lane to turn left onto Bryant St
  • Use the left 2 lanes to turn left onto 3rd St
  • Turn left onto Howard St

Parking Information:

Parking is valet only and is $70.68 per day (subject to change).


What’s the Schedule?

Here’s the high-level schedule (note: all times are Pacific Daylight Time):

Thursday, May 23, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am - 12:00pm: General Session
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 2:30pm: General Session
2:30pm – 3:10pm: Refreshments & Networking
3:10pm – 5:00pm: General Session
5:00pm – 7:00pm: Welcome Cocktail Reception

Friday, May 24, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am – 12:30pm: Master Classes
12:30pm – 1:30pm: Networking Luncheon
1:30pm – 3:30pm: Master Classes
3:30pm - 5:30pm: Farewell Cocktail Reception


How much does it cost to attend DigiMarCon Silicon Valley 2020?

How much does it cost to attend DigiMarCon East 2019?

Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.


What is included in the Main Conference Pass registration fee?

Your completed Main Conference Pass registration provides you the following:

  • Conference Bag
  • All General Sessions – Thursday, June 3rd, 2019
  • TECHSPO Hall (Unlimited Access) – Thursday, June 3rd, 2019
  • AM/PM Refreshments, Networking Luncheon – Thursday, June 3rd, 2019
  • Welcome Cocktail Reception – Thursday, June 3rd, 2019


What is included in the All Access Pass registration fee?

Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:

  • All Master Classes – Friday, May 10th, 2019
  • TECHSPO Hall (Unlimited Access) – Friday, June 4th, 2019
  • AM Refreshments, Networking Luncheon – Friday, June 4th, 2019
  • Farewell Cocktail Reception – Friday, June 4th, 2019
  • On Demand – Available online approximately 2 weeks after conference concludes


What is included in the VIP Pass registration fee?

Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:

  • VIP Priority Registration Check-In – Thursday, June 3rd, 2019
  • VIP Seating on General Session Day – Thursday, June 3rd, 2019
  • VIP Seating on Master Class Day – Friday, June 4th, 2019


How do I register? Register now!

Full registration information is available here.


What forms of payment are accepted?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.


Is there a group discount?

Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

There are just a few simple Group Registration rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration Rates cannot be combined with any other offers.

More details about Group Rates here.


Are there academic, government, nonprofit or military discounts?

Academic, Government, Military & Non-Profit discount rates at DigiMarCon Silicon Valley 2020 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.

More details about Discount Rates here.


What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.


Can I bring a guest to the conference and networking events?

All attendees at the conference and networking events must be registered attendees who purchased tickets.


Can I send a substitute in my place?

You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.


What is the refund policy?

You may cancel your participation in DigiMarCon Silicon Valley 2020 at any time, but please be aware of the following cancellation policy listed below.

Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.

Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon Silicon Valley 2020 registrations is not permitted.


I live outside of United States, do you accept attendees from other countries?

Yes, international attendees are welcome at each of our conferences.


I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?

Yes, this is often requested for International Attendees. After you have registered, send a letter request email to info@digimarcon.com and provide your address, company name, company title and passport information to be included in the invitation letter.


I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?

You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.


Where should I stay in Silicon Valley?

The official conference hotel to stay in Silicon Valley is;

San Francisco Airport Marriott Waterfront Hotel
888 Howard St
San Francisco, CA 94103
United States
http://www.intercontinentalsanfrancisco.com/

Hotel Booking Instructions

To book a room at San Francisco Airport Marriott Waterfront Hotel follow the instructions below;

By Phone:
Call 1-866-781-2364, ask for reservations, give group name ‘DigiMarCon Silicon Valley 2020’ and arrival date and book.


What networking activities are associated with DigiMarCon Silicon Valley 2020?

A full list of the official conference networking functions are available here.


Will I receive event updates?

Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.


How can I submit to speak at DigiMarCon Silicon Valley 2020?

There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.


Can I record what is presented at DigiMarCon Silicon Valley 2020?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.


How can we sponsor DigiMarCon Silicon Valley 2020?

Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon Silicon Valley 2020.


Do you have an affiliate program?

Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.


Can’t find an answer you’re looking for?

Contact Support

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