Silicon Valley Culture

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California dreaming

What makes Silicon Valley’s iconic IT companies tick? Research points to the unique culture created and nurtured by these high-tech players.

Home to a who’s who of high-tech powerhouses—including Apple, Cisco Systems, Google, Hewlett-Packard, Intuit, Oracle and Yahoo—Silicon Valley in California boasts achievements and influence that extend well beyond the San Francisco Bay Area.

But it’s the people that make the Silicon Valley IT companies tick. And they’re a pretty impressive bunch. Approximately 45 percent of the general Valley population has at least an undergraduate university degree, compared with 28 percent for the United States as a whole. Nearly 20 percent hold a graduate or professional degree. The area’s high-tech companies attract talent from around the world: More than 60 percent of the college graduates working in science and engineering fields in Silicon Valley were born outside of the United States. This diversity has led to a remarkable cross-pollination of ideas.

This story of extraordinary innovation and entrepreneurship has not been lost on other industries and the rest of the world. Almost every region across the globe wants to be “the next Silicon Valley.” And IT executives from every industry want to kindle the same kind of excitement and creativity they see emanating from the Valley.

But can they?

An Accenture study (see Sidebar 1) found that one of the secrets to Silicon Valley’s success has to do with the unique culture created and nurtured by high-tech companies—something that Steven John, strategic chief information officer of software-as-a-service provider Workday, compares to islands with their own species of flora and fauna. “Silicon Valley is like Tasmania or Madagascar,” says John. “It’s developed different life-forms than anywhere else.”

Based on conversations with more than 30 technology executives in the Valley region—including from organizations outside the high-tech industry such as The Clorox Co., Gap and CAMICO Mutual Insurance Co.—we can see companies beginning to emulate the culture that attracts top talent to technology and engineering firms. These perspectives provide insights into how IT departments from other industries and regions could evolve to attract and retain the talent they will need in the future to grow and succeed.

Our research found that Silicon Valley high-tech businesses and their executives are especially adept at managing five apparent contradictions about their people and culture.

Laid back—but ready for action

One thing a visitor to Silicon Valley notices is the stereotypically laid-back California way of life, from the casual attire to the coffee-shop hangouts. Yet that laid-back attitude is just part of the story. Indeed, the behavioral flip side includes a frenetic pace and aggressive deadlines. Product development cycles for many companies typically span just weeks, not months.

But what really drives Silicon Valley companies is an emphasis on getting things done quickly rather than agonizing over every potential flaw. A sign painted on a wall at Facebook summarizes that attitude: “Done is better than perfect.” According to our survey, technology professionals in Silicon Valley are twice as likely as those elsewhere to agree with this approach.

They are also intolerant of corporate bureaucracy or anything else that might slow them down. Almost 60 percent said they believe their company makes decisions faster (and with less restrictive rigor) than other firms. Only a little more than a third of non-Silicon Valley professionals felt that way.

High value is assigned to experimentation and to incremental, iterative progress rather than trying to figure out everything at the outset of a project. A common mantra is “Do it. Try it. Fix it.”

How might other types of companies in other industries develop such a culture? Of course, one can’t create beta automobile airbags or jet engines for release to the general market. But IT executives elsewhere can model a beta attitude when it comes to decision making and product or software development.

In Silicon Valley, quick and agile decision making is prized over slow and methodical consensus building. That’s especially important in an environment where products can become obsolete almost overnight. But it’s also relevant for any industry that finds the revenue-generating window for new products narrowing. It’s important to have a rapid-response, risk-taking culture, supported by methods to speed product development.

For example, take Clorox, based on the east side of San Francisco Bay, in Oakland.

Clorox has been making cleaning products and supplies for 100 years. The company’s IT department is now using a so-called scrum-style model of software development—a form of agile management in which developers sit regularly with business-side colleagues to show how an application is progressing, which can, in turn, increase the likelihood that the finished product will serve business needs. According to Ralph Loura, the CIO of Clorox, “You put up something quick and dirty, learn from it and in the next iteration improve on it.”

Committed—yet independent

Silicon Valley is filled with dedicated professionals. They regularly put in long hours in and outside of the office. Seventy-one percent of survey respondents profess allegiance to their employers, a higher percentage than professionals who work in other regions. Yet their stronger loyalties are more to the work and to their coworkers. Their commitment is really to the larger overall cause of creating the technological future. The name of the company they work for is, in some ways, an ancillary detail.

That’s one reason why people are willing to switch readily from one company to another, especially for an opportunity to work on a fulfilling project with top-notch colleagues. People in Silicon Valley behave more like independent contractors, moving from job to job. The result is a highly mobile talent base in the region, where professionals are significantly more likely than their non-Valley counterparts to receive employment offers from other companies on a regular basis. More than half surveyed said that it would be easy for them to find a new job within two months.

The demand for IT talent
More than half of the Silicon Valley IT professionals surveyed say they regularly receive opportunities to work elsewhere.

Although not every industry would wish that kind of talent turnover upon itself (see Sidebar 2), our research suggests that many companies could see the value in this transfer of people and ideas, even if the model is enacted only internally. In our interviews, for example, we talked to CIOs who structure their organizations to encourage transfers of talent between IT and engineering, freely sharing people and ideas around the company.

In some cases, we’ve found CIOs who also bring a deliberate outside customers’ perspective to their work. Bask Iyer, a technology executive who was formerly at Honeywell International and joined Sunnyvale, California-based Juniper Networks as CIO in 2011, sometimes specifies for engineers which company he might buy from if he became the CIO of a different company the next day. “That’s a real equalizer,” he says.

Iyer sees it as a way to get engineering leadership at his company to escape an internal-only focus and look more objectively at how to make Juniper’s products better.

Competitive—yet cooperative

Although Silicon Valley high-tech firms and their people can be ruthless competitors, there’s also a pervasive attitude of cooperation. Valley employees have a healthy appreciation for the importance of good teamwork. We found that Silicon Valley professionals were more likely than their non-Valley colleagues to choose their jobs based on the people they’d be working with.

Encouraging internal collaboration is good for any company, in any industry. At Gap, for example, CIO Tom Keiser has scrapped fixed offices and high-walled cubicles for his IT department in favor of open space for brainstorming and closer seating for teams. This office design, intended to encourage collaboration and face-to-face communications, is becoming more common in many industries.

Looking to team with people outside one’s own company is also vital. More than twice as many IT professionals in Silicon Valley, compared with their non-Silicon Valley counterparts, report that they actively take part in open-source projects.

Nurturing and participating in peer networks also contributes to the Valley’s cooperative atmosphere. A majority of survey respondents believe that in Silicon Valley more than anywhere else, networking with colleagues inside and outside the organization is essential to their success. Tim Campos, CIO of Facebook, is unequivocal about the importance of having such a network: “It’s the No. 1 requirement,” he says. “I get things done within the company because I know who to go to outside the company.” Not surprisingly, many also rely on their networks rather than headhunters when looking for a new job.

Extracurricular activities

IT professionals in Silicon Valley are more than twice as likely to actively participate in crowdsourcing or open-source projects than their counterparts elsewhere.

These networks constitute such a strong subculture for Valley talent that acceptance and approval of others in a peer network can often matter more than that of a person’s boss or coworkers. For example, more than one-third of the Silicon Valley professionals surveyed stated that they would be willing to help somebody in their peer network even if doing so went against their own company’s interest.

This peer network model is also being pursued by executives outside the high-tech realm. Clorox’s Loura notes that “people in the Valley take a different approach to things,” and cites his opportunities to “tap into that rich source of innovation and startups and find creative solutions. Being right here at the doorstep of most venture capital firms and people trying to solve today’s technology problems is a real advantage.”

For example, Loura used his connections to collaborate with several early-stage startups in the Valley, an approach that he says has helped to address issues that would have been difficult to solve otherwise.

A breakfast with a CIO working for a Silicon Valley tech company helped Loura find an answer to a common problem: coping with frustrated managers whose projects get pushed down the priority list. His Valley peer convinced him to see the situation in a new light—in part, as an issue of open and honest communication. Loura began to use visualization tools to show managers why some projects rose further up the queue. “This way,” he says, “even if they’re not happy about it, they can understand why and be supportive of the decision from a company perspective.”

Pragmatic—yet optimistic

Professionals in Silicon Valley are pragmatic in that they understand that successes are typically built on many failures. They view such failures as part of the process, and as opportunities to learn, grow and improve. Coupled with that pragmatism, however, is an inherent optimism: Most problems can eventually be solved with enough effort and the right approaches and people.

That pragmatic-yet-optimistic characteristic has benefited the region in two important ways. First, it has instilled a strong sense of resilience and reinvention. In Silicon Valley, people fail but pick themselves up, dust themselves off and continue. Second, it has encouraged prudent risk taking. More than half of Silicon Valley high-tech professionals who took the Accenture survey consider their company to be a high risk taker, compared with just a quarter of non-Silicon Valley respondents.

Given the volatility and uncertainty of Silicon Valley’s tech industry, risk taking is a matter of hard-nosed pragmatism. As Mark Zuckerberg, CEO of Facebook, has observed: “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

Extrinsically motivated—yet intrinsically fulfilled

In Silicon Valley, people are powerfully motivated by the extrinsic reward of financial remuneration, but they’re also deeply fulfilled by intrinsic rewards. That characteristic was reflected in one of the most interesting results from the Accenture survey. Most of the IT professionals in Silicon Valley said that making a lot of money was very important to them—yet many of them stated that they would work for less, just for the opportunity to work on something that energizes them and helps them grow professionally and, potentially, create more value for their organization.

Does money really talk?
Most of the Silicon Valley IT professionals surveyed say that money is very important to them, yet nearly half would work for less money.

To understand that apparent contradiction, consider that people in Silicon Valley greatly value intellectual stimulation and the challenge of developing innovative ways to solve difficult problems. Nearly half of the Valley professionals in our survey said that for “fun,” they work on tech projects in their free time.

Thus one of the most effective ways that companies, in virtually any industry, can fulfill the intrinsic needs of their employees is by providing challenging and rewarding work. As one tech industry executive sums it up: “The No. 1 task is to be able to say to your people, ‘Folks, I’ve got good work for you to do, something that is purpose-worthy of who you are.’ ”

This sense of valuing the ideas of employees more explicitly is being pursued by CAMICO Mutual Insurance, a liability insurer for CPAs, located in San Mateo, California. Inspired by his Silicon Valley neighbors, the company’s CIO launched a bottom-up innovation program to encourage employees, beginning with his 13-person IT department, to try out new ideas. Several ideas for digitizing paperwork got quickly implemented, saving CAMICO Mutual $300,000 a year, says vice president of IT and eCommerce Jag Randhawa.

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DigiMarCon Silicon Valley - Inquiries

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Got questions? We have answers…

This page will answer many of the questions you may have about DigiMarCon Silicon Valley 2020.


When and where is the DigiMarCon Silicon Valley 2020 Conference?

DigiMarCon Silicon Valley 2020 takes place from June 3rd to 4th, 2020 at the San Francisco Airport Marriott Waterfront Hotel in San Francisco, California. Click here for travel details.

San Francisco Airport Marriott Waterfront Hotel Address:
888 Howard St
San Francisco, CA 94103
United States


  • 20 minutes from Silicon Valley International Airport
  • Direct access to a magnificent California beach
  • Short walk to Santa Monica Pier, cliff-top Palisades Park, and trendy Third Street Promenade
  • Minutes from Beverly Hills, Century City and West L.A.



From San Francisco International Airport:

  • Take US-101 N to 6th St in San Francisco. Take exit 57 from I-280 N
  • Head north-west on US-101 N
  • Use the right 2 lanes to take exit 430A towards Downtown SF
  • Merge onto I-280 N
  • Use the right 2 lanes to take exit 57 for Sixth Street
  • Take Bryant St and 3rd St to Howard St
  • Continue onto 6th St
  • Turn right onto Bryant St
  • Use the left 2 lanes to turn left onto 3rd St
  • Turn left onto Howard St

From Oakland International Airport:

  • Get on I-880 N from 98th Ave
  • Head south on Ron Cowan Pkwy towards John Glenn Dr
  • Use the left 2 lanes to turn left onto the slip road to Interstate 880/Downtown Oakland
  • Merge onto Bessie Coleman Dr
  • Keep left to continue on 98th Ave
  • Use the right 2 lanes to take the Interstate 880 N slip road to Downtown/Oakland
  • Continue on I-880 N. Take I-80 W to Fremont St in San Francisco. Take exit 2C from I-80 W
  • Merge onto I-880 N
  • Use the left 3 lanes to take the Interstate 80 W exit towards San Francisco
  • Keep left at the fork and merge onto I-80 W
  • Use the right 2 lanes to take exit 2C to merge onto Fremont St
  • Drive to Howard St
  • Use the left lane to merge onto Fremont St
  • Turn left onto Howard St

From San Jose International Airport:

  • Get on I-880 S from Airport Blvd
  • Head south-east on Terminal Dr
  • Use the right 2 lanes to turn slightly right to stay on Terminal Dr
  • Use the left 2 lanes to turn slightly left towards Airport Blvd
  • Continue onto Airport Blvd
  • Use the right 2 lanes to turn slightly right towards Airport Blvd
  • Continue onto Airport Blvd
  • Merge onto I-880 S via the ramp on the left to Santa Cruz
  • Take I-280 N and US-101 N to Bryant St in San Francisco. Take exit 2 from I-80 E
  • Merge onto I-880 S
  • Take exit 1B to merge onto I-280 N towards San Francisco
  • Use the right 2 lanes to take exit 43B for I-380 E towards San Francisco International Airport
  • Continue onto I-380 E
  • Use the left lanes to take exit 6B-7 to merge onto US-101 N towards San Francisco
  • Keep right at the fork to continue on I-80 E, follow signs for Bay Bridge/Interstate 80
  • Use the 2nd from the right lane to take exit 2 for Fourth Street
  • Take 3rd St to Howard St
  • Use the left lane to turn left onto Bryant St
  • Use the left 2 lanes to turn left onto 3rd St
  • Turn left onto Howard St

Parking Information:

Parking is valet only and is $70.68 per day (subject to change).

What’s the Schedule?

Here’s the high-level schedule (note: all times are Pacific Daylight Time):

Thursday, May 23, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am - 12:00pm: General Session
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 2:30pm: General Session
2:30pm – 3:10pm: Refreshments & Networking
3:10pm – 5:00pm: General Session
5:00pm – 7:00pm: Welcome Cocktail Reception

Friday, May 24, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am – 12:30pm: Master Classes
12:30pm – 1:30pm: Networking Luncheon
1:30pm – 3:30pm: Master Classes
3:30pm - 5:30pm: Farewell Cocktail Reception

How much does it cost to attend DigiMarCon Silicon Valley 2020?

How much does it cost to attend DigiMarCon East 2019?

Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.

What is included in the Main Conference Pass registration fee?

Your completed Main Conference Pass registration provides you the following:

  • Conference Bag
  • All General Sessions – Thursday, June 3rd, 2019
  • TECHSPO Hall (Unlimited Access) – Thursday, June 3rd, 2019
  • AM/PM Refreshments, Networking Luncheon – Thursday, June 3rd, 2019
  • Welcome Cocktail Reception – Thursday, June 3rd, 2019

What is included in the All Access Pass registration fee?

Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:

  • All Master Classes – Friday, May 10th, 2019
  • TECHSPO Hall (Unlimited Access) – Friday, June 4th, 2019
  • AM Refreshments, Networking Luncheon – Friday, June 4th, 2019
  • Farewell Cocktail Reception – Friday, June 4th, 2019
  • On Demand – Available online approximately 2 weeks after conference concludes

What is included in the VIP Pass registration fee?

Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:

  • VIP Priority Registration Check-In – Thursday, June 3rd, 2019
  • VIP Seating on General Session Day – Thursday, June 3rd, 2019
  • VIP Seating on Master Class Day – Friday, June 4th, 2019

How do I register? Register now!

Full registration information is available here.

What forms of payment are accepted?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.

Is there a group discount?

Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

There are just a few simple Group Registration rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration Rates cannot be combined with any other offers.

More details about Group Rates here.

Are there academic, government, nonprofit or military discounts?

Academic, Government, Military & Non-Profit discount rates at DigiMarCon Silicon Valley 2020 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.

More details about Discount Rates here.

What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.

Can I bring a guest to the conference and networking events?

All attendees at the conference and networking events must be registered attendees who purchased tickets.

Can I send a substitute in my place?

You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at] (replace at with @). Only requests made by the original registrant will be honored.

What is the refund policy?

You may cancel your participation in DigiMarCon Silicon Valley 2020 at any time, but please be aware of the following cancellation policy listed below.

Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.

Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon Silicon Valley 2020 registrations is not permitted.

I live outside of United States, do you accept attendees from other countries?

Yes, international attendees are welcome at each of our conferences.

I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?

Yes, this is often requested for International Attendees. After you have registered, send a letter request email to and provide your address, company name, company title and passport information to be included in the invitation letter.

I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?

You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.

Where should I stay in Silicon Valley?

The official conference hotel to stay in Silicon Valley is;

San Francisco Airport Marriott Waterfront Hotel
888 Howard St
San Francisco, CA 94103
United States

Hotel Booking Instructions

To book a room at San Francisco Airport Marriott Waterfront Hotel follow the instructions below;

By Phone:
Call 1-866-781-2364, ask for reservations, give group name ‘DigiMarCon Silicon Valley 2020’ and arrival date and book.

What networking activities are associated with DigiMarCon Silicon Valley 2020?

A full list of the official conference networking functions are available here.

Will I receive event updates?

Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at] (replace at with @) is in your safe senders list to ensure you are receiving all important event information.

How can I submit to speak at DigiMarCon Silicon Valley 2020?

There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at] (replace at with @), if you are interested in this opportunity.

Can I record what is presented at DigiMarCon Silicon Valley 2020?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.

How can we sponsor DigiMarCon Silicon Valley 2020?

Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon Silicon Valley 2020.

Do you have an affiliate program?

Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.

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