Silicon Valley Regions

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Silicon Valley, industrial region around the southern shores of San Francisco Bay, California, U.S., with its intellectual centre at Palo Alto, home of Stanford University. Silicon Valley includes northwestern Santa Clara county as far inland as San Jose, as well as the southern bay regions of Alameda and San Mateo counties. Its name is derived from the dense concentration of electronics and computer companies that sprang up there since the mid-20th century, silicon being the base material of the semiconductors employed in computer circuits. The economic emphasis in Silicon Valley has now partly switched from computer manufacturing to research, development, and marketing of computer products and software.

Valley of Heart’s Delight

Early in the 20th century the area now called Silicon Valley was a bucolic region dominated by agriculture and known as the “Valley of Heart’s Delight” owing to the popularity of the fruits grown in its orchards. It is roughly bounded by San Francisco Bay on the north, the Santa Cruz Mountains on the west, and the Diablo Range on the east. But Silicon Valley is not only a geographic location. The very name is synonymous with the rise of the computer and electronics industry as well as the emergence of the digital economy and the Internet. As such, Silicon Valley is also a state of mind, an idea about regional economic development, and part of a new mythology of American wealth. Other U.S. states and even other countries have attempted to create their own “Silicon Valleys,” but they have often failed to re-create elements that were crucial to the success of the original.

Terman and Stanford Industrial Park

If any single person is responsible for Silicon Valley, it is the electrical engineer and administrator Frederick E. Terman (1900–82). While a graduate student at the Massachusetts Institute of Technology (MIT; Ph.D., 1924), Terman saw how the faculty at Cambridge actively pursued research as well as contact with industry through consulting and the placement of students in corporations. Returning home to Palo Alto in 1925 to join the faculty at Stanford, where he had received his undergraduate degree, Terman realized that Stanford’s electrical engineering department was deficient. At MIT the faculty were experts in a broad range of fields—electronics, power engineering, computing, and communications—all on the leading edge of research. At Stanford the electrical engineering department had a single focus—electric power engineering.

Terman set out to build Stanford into a major centre of radio and communications research. He also encouraged students such as William Hewlett and David Packard (of the Hewlett-Packard Company) and Eugene Litton (of Litton Industries, Inc.) to establish local companies. Terman also invested in these “start-up” enterprises, personally demonstrating his desire to integrate the university with industry in the region.

When the United States entered World War II in 1941, Terman was made director of Harvard University’s Radio Research Laboratory, which was dedicated to producing radar jamming and other electronic countermeasure technologies. At war’s end he returned to Stanford as dean of engineering, intent on transforming Stanford into a West Coast MIT. First, he selected technologies for research emphasis; given his wartime work on microwave radar, he began with microwave electronics. Second, he solicited military contracts to fund academic research by faculty members who had worked in microwave technology during the war. By 1949 Stanford had become one of the top three recipients of government research contracts, overshadowing all other electronics departments west of the Mississippi River.

In 1951 Terman spearheaded the creation of the Stanford Industrial (now Research) Park, which granted long-term leases on university land exclusively to high-technology firms. Soon Varian Associates, Inc. (now Varian Medical Systems, Inc.), Eastman Kodak Company, General Electric Company, Admiral Corporation, Lockheed Corporation (now Lockheed Martin Corporation), Hewlett-Packard Company, and others turned Stanford Research Park into America’s premier high-technology manufacturing region. A mutually beneficial relationship developed: professors consulted with the rent-paying tenants, industrial researchers taught courses on campus, and companies recruited the best students. The park was Silicon Valley in miniature. As more firms moved to the region, fueling demand for basic electronic components, technical skills, and business supplies, many former high-technology employees started their own companies. Long before the personal computer, the start-up was the culture of the Valley.

From semiconductors to personal computers

In 1956 William Shockley, Nobel Prize-winning coinventor of the transistor, established his new Shockley Semiconductor Laboratory in the park. Within a year a group of dissatisfied engineers resigned en masse to join with Fairchild Camera and Instrument Corporation to establish Fairchild Semiconductor Corporation in nearby Santa Clara. (Engineers from Fairchild went on to coinvent the integrated circuit in 1958.) This was the first of many corporate fractures that shaped the American semiconductor landscape. Of 31 semiconductor manufacturers established in the United States during the 1960s, only 5 existed outside the Valley; the remainder were the result of different engineers leaving Fairchild.

The late 1960s and early 1970s saw a fundamental change in the semiconductor market. By 1972 the U.S. military accounted for only 12 percent of semiconductor sales, compared with more than 50 percent during the early 1960s. With the growth in consumer applications, by the mid-1970s venture capitalists had replaced the U.S. government as the primary source of financing for start-ups. Meanwhile, entrepreneurs were quickly establishing firms to supply the semiconductor manufacturers with everything from instruments and measurement equipment to furnaces and cubicle partitions. In Silicon Valley it was possible to establish a corporation, find venture capital, rent space, hire staff, and be in business within a matter of weeks.

In the 1980s and ’90s the Silicon Valley landscape changed further as the economy shifted from semiconductors to personal computer manufacturing and then to computer software and Internet-based business. Economic growth during the transitional period 1986–92 was an anemic 0.7 percent per year, leading many manufacturers in the region to demand government protection from foreign competitors. Nevertheless, Stanford students continued to establish roughly 100 new companies each year, including Sun Microsystems, Inc., in 1982 and Yahoo! Inc. in 1994. Successful entrepreneurs returned as venture capitalists to plow their expertise and wealth back into the Valley. The intellectual density of the Valley grew, and the constant movement of employees and skills continued. Yet, through all this frenetic growth, personal contact remained central to the Valley way of doing business. Indeed, personal relationships were as important in the age of the Internet as they were when the U.S. government gave out military research funding in the early years of the Valley’s development. A venture capitalist might read thousands of business plans, but it was usually the personal presentation and the personality of the entrepreneur that determined funding. A poor presentation would sink all but the most brilliant plan. This was one of the great ironies of the boom economy of the 1990s. While the Internet enabled global communications, many of the technologies that made this transformation possible were the product of a local culture of face-to-face interaction.
Explosive growth

Since the invention of the integrated circuit, Silicon Valley and growth have been nearly synonymous. In 1959 there were roughly 18,000 high-technology jobs in the area. By 1971 there were approximately 117,000 such jobs, and in 1990 nearly 268,000 filled positions. From 1992 to 1999 Silicon Valley added more than 230,000 jobs (an increase of 23 percent) and accounted for roughly 40 percent of California’s export trade. To fill the growing need for high-technology workers, particularly engineers, the United States relaxed immigration quotas for aliens with special training, and the region experienced a large influx of workers from India and China. From 1975 to the 1990 U.S. census, the foreign-born population of Santa Clara county more than doubled, to 350,000. By the 21st century the Valley’s population had grown to more than two million; San Jose alone grew from roughly 200,000 in 1960 to more than 900,000 by century’s end to become the largest city in northern California. Electronics, computers, and computer software made the region’s wealth, but much of that wealth was absorbed by real estate: by 2000 the median price of a home in Santa Clara county was more than twice the national median for major metropolitan areas.

Bursting bubbles

The year 2000 marked the end of the “Internet bubble,” a five-year period when the paper value of publicly traded stock in Internet-based companies rose far above the real earning potential of the industry. By 2005 publicly traded Valley firms were worth roughly one-third of their market peak—a paper loss of approximately $2 trillion. Economic change of that magnitude had a profound effect. In 2005 there were fewer jobs in Santa Clara county than before the boom began in 1995. Venture capital funding, the lifeblood of Valley start-ups, collapsed from $105.5 billion in 2000 to $20.9 billion in 2004. Even Silicon Valley’s famous optimism took a beating in the post-bubble environment. Yet it is striking that home values did not decline: Silicon Valley remained an expensive place to live. The housing bubble finally burst in 2008, along with the general economy, as the median sale price of homes in the Valley tumbled more than 30 percent during the year, with some areas experiencing a nearly 50 percent drop in housing prices.

Yet, even though Silicon Valley’s famous optimism took a beating in the post-bubble environment, it was not knocked out. In the aftermath of the Great Recession of 2008–09, with unemployment rates in the Valley at 10 percent or more, newcomers such as LinkedIn and Facebook raised hopes that social media might be the next new wave to keep the Valley’s fortunes afloat. Even in a period of reduced investment, Silicon Valley companies drew as much as 40 percent of all venture capital funding in the United States.

Such statistics are important, but they cannot capture the essence of the Valley or the history that has made such a remarkable place possible. Most current residents see the Valley as a product of raw, naked capitalism, a place where cubicle workers exist on a diet of fast food, where venture capitalists drive luxury cars and specialize in particular types of computer chips, and where bright young men and women can pitch their ideas, obtain financial support, and wait for the initial public offering of stock in their enterprise to transform them from hardworking individuals into hardworking millionaires. After the bursting of the Internet bubble, of course, residents realized that expectations of constant, unimpeded growth were not simply foolish but dangerous. Historical amnesia is an important part of Valley culture, but even this emphasis on the “new new thing” cannot erase the fact that the region’s economic power is a product of its past as well as its present, of military contracts as well as venture capital. Silicon Valley is an economically mature region whose childhood and adolescence were paid for by U.S. tax dollars

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DigiMarCon Silicon Valley - Inquiries

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Got questions? We have answers…

This page will answer many of the questions you may have about DigiMarCon Silicon Valley 2020.

 


When and where is the DigiMarCon Silicon Valley 2020 Conference?

DigiMarCon Silicon Valley 2020 takes place from June 3rd to 4th, 2020 at the San Francisco Airport Marriott Waterfront Hotel in San Francisco, California. Click here for travel details.

San Francisco Airport Marriott Waterfront Hotel Address:
888 Howard St
San Francisco, CA 94103
United States

Location:

  • 20 minutes from Silicon Valley International Airport
  • Direct access to a magnificent California beach
  • Short walk to Santa Monica Pier, cliff-top Palisades Park, and trendy Third Street Promenade
  • Minutes from Beverly Hills, Century City and West L.A.


Directions:

 

From San Francisco International Airport:

  • Take US-101 N to 6th St in San Francisco. Take exit 57 from I-280 N
  • Head north-west on US-101 N
  • Use the right 2 lanes to take exit 430A towards Downtown SF
  • Merge onto I-280 N
  • Use the right 2 lanes to take exit 57 for Sixth Street
  • Take Bryant St and 3rd St to Howard St
  • Continue onto 6th St
  • Turn right onto Bryant St
  • Use the left 2 lanes to turn left onto 3rd St
  • Turn left onto Howard St

From Oakland International Airport:

  • Get on I-880 N from 98th Ave
  • Head south on Ron Cowan Pkwy towards John Glenn Dr
  • Use the left 2 lanes to turn left onto the slip road to Interstate 880/Downtown Oakland
  • Merge onto Bessie Coleman Dr
  • Keep left to continue on 98th Ave
  • Use the right 2 lanes to take the Interstate 880 N slip road to Downtown/Oakland
  • Continue on I-880 N. Take I-80 W to Fremont St in San Francisco. Take exit 2C from I-80 W
  • Merge onto I-880 N
  • Use the left 3 lanes to take the Interstate 80 W exit towards San Francisco
  • Keep left at the fork and merge onto I-80 W
  • Use the right 2 lanes to take exit 2C to merge onto Fremont St
  • Drive to Howard St
  • Use the left lane to merge onto Fremont St
  • Turn left onto Howard St

From San Jose International Airport:

  • Get on I-880 S from Airport Blvd
  • Head south-east on Terminal Dr
  • Use the right 2 lanes to turn slightly right to stay on Terminal Dr
  • Use the left 2 lanes to turn slightly left towards Airport Blvd
  • Continue onto Airport Blvd
  • Use the right 2 lanes to turn slightly right towards Airport Blvd
  • Continue onto Airport Blvd
  • Merge onto I-880 S via the ramp on the left to Santa Cruz
  • Take I-280 N and US-101 N to Bryant St in San Francisco. Take exit 2 from I-80 E
  • Merge onto I-880 S
  • Take exit 1B to merge onto I-280 N towards San Francisco
  • Use the right 2 lanes to take exit 43B for I-380 E towards San Francisco International Airport
  • Continue onto I-380 E
  • Use the left lanes to take exit 6B-7 to merge onto US-101 N towards San Francisco
  • Keep right at the fork to continue on I-80 E, follow signs for Bay Bridge/Interstate 80
  • Use the 2nd from the right lane to take exit 2 for Fourth Street
  • Take 3rd St to Howard St
  • Use the left lane to turn left onto Bryant St
  • Use the left 2 lanes to turn left onto 3rd St
  • Turn left onto Howard St

Parking Information:

Parking is valet only and is $70.68 per day (subject to change).


What’s the Schedule?

Here’s the high-level schedule (note: all times are Pacific Daylight Time):

Thursday, May 23, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am - 12:00pm: General Session
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 2:30pm: General Session
2:30pm – 3:10pm: Refreshments & Networking
3:10pm – 5:00pm: General Session
5:00pm – 7:00pm: Welcome Cocktail Reception

Friday, May 24, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am – 12:30pm: Master Classes
12:30pm – 1:30pm: Networking Luncheon
1:30pm – 3:30pm: Master Classes
3:30pm - 5:30pm: Farewell Cocktail Reception


How much does it cost to attend DigiMarCon Silicon Valley 2020?

How much does it cost to attend DigiMarCon East 2019?

Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.


What is included in the Main Conference Pass registration fee?

Your completed Main Conference Pass registration provides you the following:

  • Conference Bag
  • All General Sessions – Thursday, June 3rd, 2019
  • TECHSPO Hall (Unlimited Access) – Thursday, June 3rd, 2019
  • AM/PM Refreshments, Networking Luncheon – Thursday, June 3rd, 2019
  • Welcome Cocktail Reception – Thursday, June 3rd, 2019


What is included in the All Access Pass registration fee?

Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:

  • All Master Classes – Friday, May 10th, 2019
  • TECHSPO Hall (Unlimited Access) – Friday, June 4th, 2019
  • AM Refreshments, Networking Luncheon – Friday, June 4th, 2019
  • Farewell Cocktail Reception – Friday, June 4th, 2019
  • On Demand – Available online approximately 2 weeks after conference concludes


What is included in the VIP Pass registration fee?

Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:

  • VIP Priority Registration Check-In – Thursday, June 3rd, 2019
  • VIP Seating on General Session Day – Thursday, June 3rd, 2019
  • VIP Seating on Master Class Day – Friday, June 4th, 2019


How do I register? Register now!

Full registration information is available here.


What forms of payment are accepted?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.


Is there a group discount?

Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.

There are just a few simple Group Registration rules:

  • All registrants must be employed by the same company.
  • All members of the group must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Group Registration Rates cannot be combined with any other offers.

More details about Group Rates here.


Are there academic, government, nonprofit or military discounts?

Academic, Government, Military & Non-Profit discount rates at DigiMarCon Silicon Valley 2020 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.

More details about Discount Rates here.


What is the dress code?

Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.


Can I bring a guest to the conference and networking events?

All attendees at the conference and networking events must be registered attendees who purchased tickets.


Can I send a substitute in my place?

You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.


What is the refund policy?

You may cancel your participation in DigiMarCon Silicon Valley 2020 at any time, but please be aware of the following cancellation policy listed below.

Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.

Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon Silicon Valley 2020 registrations is not permitted.


I live outside of United States, do you accept attendees from other countries?

Yes, international attendees are welcome at each of our conferences.


I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?

Yes, this is often requested for International Attendees. After you have registered, send a letter request email to info@digimarcon.com and provide your address, company name, company title and passport information to be included in the invitation letter.


I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?

You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.


Where should I stay in Silicon Valley?

The official conference hotel to stay in Silicon Valley is;

San Francisco Airport Marriott Waterfront Hotel
888 Howard St
San Francisco, CA 94103
United States
http://www.intercontinentalsanfrancisco.com/

Hotel Booking Instructions

To book a room at San Francisco Airport Marriott Waterfront Hotel follow the instructions below;

By Phone:
Call 1-866-781-2364, ask for reservations, give group name ‘DigiMarCon Silicon Valley 2020’ and arrival date and book.


What networking activities are associated with DigiMarCon Silicon Valley 2020?

A full list of the official conference networking functions are available here.


Will I receive event updates?

Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.


How can I submit to speak at DigiMarCon Silicon Valley 2020?

There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.


Can I record what is presented at DigiMarCon Silicon Valley 2020?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.


How can we sponsor DigiMarCon Silicon Valley 2020?

Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon Silicon Valley 2020.


Do you have an affiliate program?

Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.


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